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Connie has provided consulting and guidance to over 800 agencies in workflow, process and time management since founding CSB Consulting in 2001. She has also successfully directed and led the implementation of many agency management systems such as Clients & Profits®, Advantage™ & Creative Manager Pro® for hundreds of agencies across North America.
After an eighteen-year career in the advertising industry (including six years owning and managing her own agency in Houston, Texas and six years working as a consultant/product manager for multiple agency software products and systems), Connie Burtcheard decided that she had a great deal to offer agencies of all sizes in helping them to become more efficient and profitable. So, with coaxing from many of her clients, she founded CSB Consulting in 2001. Connie has extensive experience working with advertising and marketing firms to solve workflow and process management issues in full-service and in-house agencies.
Connie began her career in 1985 with D’arcy, Macius, Benton and Bowles in Houston shortly after graduating with her Bachelor’s degree from the University of Texas.
In 1989, Burtcheard created Image Marketing and Advertising in Houston, Texas, offering media buying and planning services, and later design and public relations for local and national accounts. While in negotiations to sell the agency, Connie was approached by Evans Group to open an office in Indianapolis, Indiana, which she did successfully.
During the technology boom of the 1990s, Connie expanded her technological background by working with multiple agency software products and systems before founding CSB Consulting in 2001.
Connie has been a guest speaker and presenter at Marketing Resources Plus’ Media Days, Strata Media Software’s Users Group, and Advantage Users Groups. She has has been a member of the AAAA’s committee for electronic transactions, and has spoken to many local advertising organizations. She is the author of the CSB Consulting Newsletter, now in its fourth year of publication, and is a contributor to The Second Wind Newsletter, as well as other industry publications and Web sites.
Connie holds a BBA degree in Marketing from the University of Texas and a Master’s degree in Business Administration with a specialty in accounting and finance from the University of Indianapolis.
Favorite Colors: Teal/Black
Passionate about: Dogs
Favorite Movie of All Time: Somewhere in Time (Christopher Reeve and Jane Seymour)
Hobbies: Reading, Painting, Sudoku, Oh yeah...did I mention dogs?
